Ms. Hawkins is responsible for marketing across all service lines of commercial real estate.
She leverages 17 years of graphic design and marketing experience to contribute to the team’s success. Her role encompasses various aspects of corporate and project marketing, including crafting leasing and marketing strategies, developing compelling RFPs and pitches, corporate and property branding, and enhancing the organization’s digital presence. Her industry knowledge, strategic thinking, and commitment to delivering results are all vital part of the collaborative effort that drives The Spectrum Companies’ success.
Throughout her career, Ms. Hawkins has been part of rebranding efforts for four companies. She also served as the Charlotte marketing lead for Cushman & Wakefield, where she played a key role in creating offering memorandums and pitches.
Ms. Hawkins is from the Finger Lakes area of New York. She has lived in Charlotte since 2007 and loves being involved in the city’s growth and development story.
- Towson University, College of Fine Arts and Communication, Bachelor of Fine Arts, Graphic Design